The credit for the popularity of the franchise model goes to the fact that it provides a franchise
opportunity with an established brand and reputation. Due to this, franchisees utilize the benefits of
the marketing, advertising efforts, training, and operational support of the franchisor.
Other advantages include lowered cost, simpler management, improved market penetration, less
recruitment, global potential, and many more. Furthermore, franchising like Digital Kendra, Pradhan
Mantri Bhartiya Janaushadhi Kendra, Grahak Seva Centre, etc. also allows the owners to have more
freedom, flexibility, and control of the operations.